A MORE HUMAN
APPROACH TO MARKETING
FEELS GOOD.
Good marketing is about connecting with your audience and inspiring a need for action.
Design-driven marketing creates a more human and fluid experience for customers by placing a strong emphasis on empathy, aesthetics, and user-centred strategies.
While our marketing strategies are built off of real data from your business and market research, our focus is always on the customer experience — what they feel when they interact with your brand and what will emotionally motivate them to become a new customer and ultimately a life-time advocate of your business.
This approach helps your customer feel more comfortable or excited to interact with your brand.
How does this brand make me feel?
I will pay more, or wait longer because this brand shares my values.
I will be happy to share my experience with the people in my circle.
I enjoy spending time on this website
Fundamentally, we take an inbound marketing approach to most of our strategy development.
ATTRACTING VS CHA$ING
Inbound marketing is a customer-centric approach focuses on attracting, engaging, and delighting potential customers through valuable and relevant content.
It revolves around creating a meaningful connection with your target audience and fostering long-term relationships. Unlike traditional outbound methods that interrupt and push messages onto potential customers, inbound marketing draws them in by addressing their needs and interests.
COMPONENTS OF INBOUND
CONTENT CREATION:
Producing high-quality, informative content such as blog posts, videos, ebooks, and social media updates to educate and engage your audience.
SEO | SEARCH ENGINE OPTIMIZATION:
Optimizing your online content to rank higher on search engine results pages, making it easier for potential customers to find you organically.
SOCIAL MEDIA ENGAGEMENT:
Building a strong presence on social media platforms to connect with your audience, share valuable content, and foster a sense of community. Utilizing social media to its full potential can help your brand build trust with interested customers, draw in referrals, and is a valuable tool for moving interested prospects through the early stage of their buyer’s journey with you.
EMAIL MARKETING:
Nurturing leads and maintaining customer relationships through targeted and personalized email campaigns is one of the most important pieces of your inbound strategy. Drive sales, generate reviews and referrals, save lost customers, build strong brand ambassadors, and teach your audience why your solution is the best choice.
LEAD GENERATION:
Capturing contact information from interested prospects, allowing you to tailor your marketing efforts to their specific needs.
COST EFFECTIVE:
Inbound marketing typically requires a lower budget compared to traditional outbound methods. Creating and distributing valuable content online is relatively inexpensive, making it accessible for small to medium businesses with limited resources.
TARGETED AUDIENCE:
Inbound marketing allows you to attract and engage with a specific audience that is genuinely interested in your products or services. This targeted approach results in higher conversion rates and better ROI.
BUILDS CREDIBILITY & TRUST:
By consistently providing valuable content that addresses your audience's pain points, you position your business as an industry expert. This builds trust with potential customers, making them more likely to choose your products or services when they're ready to make a purchase.
LONG-TERM RESULTS:
Inbound marketing strategies create a snowball effect, where your efforts continue to pay off over time. Quality content remains accessible to your audience indefinitely, generating leads and driving traffic long after it's been published.